"Brain surfing: the top marketing strategy minds in the world"

A book I recently read was "Brain surfing: the top marketing strategy minds in the world" by Heather LeFevre, a team strategy director and account planner. This book took a fascinating and unique approach to find new research on marketing strategies and how people worldwide are advertising today. To get an authentic and better understanding of how professionals are marketing and advertising, Heather observed nine different professionals from all over the world. She stayed with them for two weeks and followed them around in their daily lives. Heather would fully emerge into these people's lives and go to work with them, stay at their house, go out with them on the weekends, etc. Each chapter would focus on a different professional living all across the world and working different advertsing or marketing jobs. She would write about what she experienced from their work experience and what she observed from living in these different cities.

The research that she found was displayed very casually in the book. Instead of just writing about statistics or random facts she learned, she would talk about her experiences being fully immersed in a different city and culture and the conversations she had with people in these places. She says that she learned a lot more from just living day to day with these professionals, and it made her realize how many new and intelligent advertising strategy approaches people are coming up with. For example, one of the people she stayed with was Kevin May, a consultant for his company Sticks in Seattle. She found that he uses unique ways to talk with his clients and get a better understanding of them and their problems. For example, May uses salon sessions to speak with his clients, and he feels that when people are in a more natural environment, he can better understand them and, therefore, be better at helping them. This is just one of the examples Heather uses to show that the marketing and advertising world is unique from any other field, and there's no one right way to do things. By observing different professionals in these environments, she thinks it is the best way to get new ideas and concepts to better her advertising and marketing strategies.

I would recommend this book to anyone in the advertising field if they want a fun, easy, and exciting read, but I wouldn't say that it is the most educational book. The travel aspect was a big part of the book, and she focused on things like what she ate, what the culture was like, and not as much on tactics to help with advertising and strategizing. Although it wasn't the most traditional way to find research on marketing strategies, I still learned a lot of new ideas and concepts that I wouldn't have even thought of before. The book made me realize that there are so many ways to advertise and to be successful in the business world, and you might have to think outside of the box and not do things so traditionally. Overall, "Brain Surfing: the top marketing strategy minds in the world" was a fascinating and engaging book with lots of original concepts and ideas to help anyone working professionally. It was educational and a pleasant and fun read to learn about different cultures and cities around the world. I would recommend this book, and in conclusion, I'm glad I read it and learned a lot from it.